Philip D. Pfirrmann, President
Mr. Pfirrmann has been involved in asset-based financing since 1981. He was involved in equity and debt placement for Century Financial Services in Irvine, CA for three years, and then co-founded GoodSmith & Co. in Costa Mesa, CA in 1984, serving as its VP Finance and CFO for ten years where he was principally responsible for managing the company's equity and debt placement. Mr. Pfirrmann co-founded Genesis Capital Corporation in Mission Viejo, CA in 1994 and has served as its President for 19 years. He holds a B.S. in Finance and Business Economics from the USC School of Business and an MBA in Corporate Finance from the USC Graduate School of Business. Mr. Pfirrmann heads Genesis Capital's California office and is responsible for pricing, structuring, and deal management.